Skincare brands often classify their hydration collections as entry-level. They give moisturizing products uncomplicated packaging and more attractive price points, and hope that clients will start with moisture, and graduate to other treatments. This practice has trained consumers to think that hydration is a basic skincare checkpoint, but as they age, their skin really needs more aggressive ingredients.

Ironically dermatologists agree that hydration is the whole ball game. Aging cells produce less hyaluronic acid, which means our skin can’t hold moisture as well. This simple fact makes our lines look deeper, our volume appear diminished, and our faces look and feel...well, old. Think of wilted plants; hydration can change everything.

We believe that nature gives us what we need to combat the aging process. First of all, drink water. We know, it’s not easy, but there is a reason supermodels swear by drinking gallons of the stuff. While there isn’t definitive evidence that water you ingest gets rid of wrinkles, experts agree that skin remains more elastic when your body is hydrated, so stay one step ahead.

Second, apply a serious botanical balm to help seal in the moisture your skin still has. Our skin’s barrier function loses some of its abilities over time, so by applying a moisture seal, you are helping your skin act *younger*. Plus, you will lock in the benefits of any other products you’ve applied, making your whole regimen work harder for you.

Just make sure you select a balm that’s right for your skin. Nilotica Reserve™ is an ideal choice for all, as it is the most intensive moisturizer in nature, containing +25% more essential fatty acids v. traditional beauty oils and butters. We also think it reigns supreme over options like Coconut Oil, which are comedogenic and can lead to breakouts.

For skincare shoppers, hydration has sadly developed a 'basic' reputation, but research reveals that the collection hierarchy needs some restructuring. Moisture (and Nilotica Reserve™) for the win!

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