BEAUTY for HUMANITY
LXMI unites undiscovered, effective natural ingredients with transparent, responsible production and sourcing practices. Above all, we exist to engage women to take part in the world in a way that creates lasting beauty.
Our core beliefs:
- • The way we treat our skin – and people – matters.
- • Work is at the core of human dignity.
- • Giving work is the ultimate solution to global poverty.
LXMI was incubated by Founder Leila Janah at Sama Group, her non-profit connecting low-income women and youth to internet-based work around the world. LXMI shares the Sama mission: to end global poverty by connecting the world's poorest people to dignified work, a model called impact sourcing.
What you put on your skin should be potent enough to improve the appearance of your skin, but natural and even safe enough to eat.
We scour the world to find powerful, natural, organic ingredients and process them in their raw forms to amplify their latent living properties.
At LXMI, beauty is more than skin deep. Our products represent beauty in action, for all involved, every step of the way.
LXMI, pronounced luxe-me, is committed to three distinct brand tenets:
Leila Janah founded LXMI after a chance discovery of Nilotica, LXMI's signature ingredient, at a market in Uganda. She was astounded by the rare butter's ability to transform her moisture-deprived, overly-traveled skin from lackluster to luminous. Once she learned that she could help marginalized East African women find dignified work through the wild harvesting, production and exportation of Nilotica, she knew she had to change her life to share her new skincare secret with the world.
But she didn't stop there. She went the extra mile(s) to source Nilotica Reserve™, now LXMI's exclusive form of the butter, from the highest grade nuts in the most pristine areas of the Nile River Valley. Nilotica Reserve's characteristics are sky-high essential fatty acids (+25% that of traditional Shea Butter), natural vitamin crystals that dissolve on skin, and impact sourcing techniques to ensure that LXMI producers are always paid living wages for their efforts.
WORLD POSITIVE PROMISE
Our primary ingredient harvests enable our producers to earn at least 3x local wages.
We've built our supply chain carefully via non-profit collectives. We believe that fair-wage, dignified work elevates our end product, creating a higher level of luxury for discerning consumers.
In fact, we promise that for each of our primary ingredient harvests, our producers earn at least 3x the local average wage. These living wages will help chip away at some of the world’s most serious problems, from childhood malnutrition to human trafficking. Let's transform our skin, our planet and people for the better.
Leila Janah is the Founder and CEO of Sama Group and an award-winning social entrepreneur. LXMI is her latest venture under the Sama umbrella, with the same mission: to Give Work. Leila is a self-taught skincare aficionado, which is how she spotted the potential of Nilotica while in Uganda.
Prior to Sama Group, Leila was a Visiting Scholar with the Stanford Program on Global Justice and Australian National University’s Center for Applied Philosophy and Public Ethics. She was a founding Director of Incentives for Global Health, an initiative to increase R&D spending on diseases of the poor, and a management consultant at Katzenbach Partners (now Booz & Co.). She has also worked at the World Bank and as a travel writer for Let’s Go in Mozambique, Brazil, and Borneo.
Leila is a Young Global Leader of the World Economic Forum, a Director of CARE USA, a 2012 TechFellow, recipient of the inaugural Club de Madrid Young Leadership Award, and the youngest person to win a Heinz Award in 2014. She is one of the inaugural members of Sephora Accelerate, a cohort dedicated to building a community of innovative female founders in beauty. She will be the first of the Accelerate founders to launch products in Sephora stores. She received a BA from Harvard and lives in San Francisco.
LXMI is named after the founder's favorite Hindu goddess, whose four hands are thought to represent prosperity, liberation, morality, and love – two giving hands and two receiving hands.
The brand seal represents this concept of giving and receiving. In other words, giving back isn’t an afterthought; it is at the core of LXMI's DNA. In fact, it’s the reason for being.
LXMI sources the highest-grade Nilotica nuts from the pristine Nile River Valley in Uganda, the pearl of Africa, where local women are known to have glowing skin despite the dehydrating climate.